BBACKGROUND

Bangkok Bank aimed to strengthen its credibility and prestige by targeting travelers arriving in the city. By strategically placing a prominent OOH display, the bank sought to strengthen its brand image and make a strong first impression on both local and international audiences.

CAMPAIGN DETAIL

• Bangkok Bank promoted its brand on an extra-large billboard located on the road leading into Bangkok from Suvarnabhumi Airport.
• The strategic placement ensured maximum visibility, making a powerful impact on travelers and passersby as they entered the city.
• The use of OOH media at a prime location reinforced the bank’s credibility and prestige, positioning it as a trusted and reliable financial institution.