Case Study

Garnier : Empowers LGBTQ+ Community with Interactive OOH Campaign

Empowers LGBTQ+ Community with AI-powered Interactive Personalized DOOH

Jan 20, 2025

Background

Garnier is taking a bold step to empower the LGBTQ+ community in Thailand with an interactive OOH campaign that celebrates self-expression and pride. By combining interactive technology. The campaign has the potential to strengthen the brand image, align with their values of diversity and inclusivity, and attract attention and generate buzz online.

CAMPAIGN DETAIL

Scanning a QR code, take a photo or upload a photo via mobile phone so that the AI ​​can generate a transformation and photo will appear on the Panoramix@CentralWorld Screen.

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