Background

Nescafé, a beloved Thai coffee brand, extended its influence beyond Bangkok with the launch of its “Nescafé Blend & Brew … Made Deliciously Perfect” campaign. By saturating outdoor media nationwide, the brand not only showcased its product’s superior taste and aroma through celebrity endorsements but also captured the hearts of consumers through collaborations with beloved brand characters. 

CAMPAIGN DETAIL

The campaign is promoted on Plan B TV and Plan B TV Nationwide, with a freeze screen feature during the prime morning commute hours from 7:30 AM to 8:00 AM, targeting consumers on their way to work.