BACKGROUND

137 Degrees aimed to enhance its brand image and boost sales through a comprehensive OOH campaign. The strategy involved leveraging a well-known celebrity, Chompoo Araya, alongside memorable headlines to strengthen brand recognition and attract consumers across various regions in Thailand.

CAMPAIGN DETAIL

• The campaign featured OOH ads across Bangkok, various provinces, and 7-Eleven stores, ensuring extensive reach and visibility.
• Celebrity ambassador Chompoo Araya was prominently featured, further boosting the brand’s appeal and credibility.
• The use of impactful headlines and strategic OOH placements significantly increased brand recognition, driving consumer awareness and boosting sales across the country.