BACKGROUND

Mitsubishi launched the new Triton with a bold and integrated marketing strategy, combining cutting-edge 3D illusion OOH advertising with a sports event blitz. The campaign aimed to reach a broad audience across Bangkok and nationwide, leveraging high-traffic areas and Muay Thai’s powerful cultural connection to generate excitement and drive brand awareness.

CAMPAIGN MECHANIC

• 3D Illusion OOH displays were placed in high-traffic areas across Bangkok and nationwide to capture attention and create curiosity about the Triton.
• Rajadamnern Stadium media targeted both Thai and international sports fans, linking the Triton to Muay Thai’s energy and passion.
• Interactive customer events allowed people to experience the Triton firsthand, creating immersive brand connections and enhancing engagement with the vehicle’s features.