BACKGROUND

Plantnery makes a global statement with a striking debut at Times Square, New York. The campaign aims to connect with a younger audience, showcasing the new brand ambassador, Proxie, while building global awareness and brand recall.

CAMPAIGN DETAIL

• The campaign kicked off with the launch in Times Square, New York, bringing Plantnery to a global stage.
• OOH media across Bangkok was strategically used to reach a broad audience and strengthen brand recognition.
• The campaign leveraged the power of Fandom Marketing with Proxie as the brand’s popular new ambassador, drawing attention and creating a memorable impact on the target audience.